Konfirmatori Gabungan Pemasaran Jasa terhadap Animo Beli pada Program Studi Teknologi Pembelajaran

This study aims to determine the combined effect of service marketing on buying interest in learning technology program. The data analysis method this uses a quantitative investigation using SEM (Structural Equation Modeling) model, sample census method. use samples were 492 respondents. authors article processed AMOSE version 16.0 programming. results showed that variables marketing, namely product, price, place, promotion, people, process, and physical evidence had significant Master Learning Technology (MTP) Program. In conclusion, if students' views about products, prices, places, promotions, processes, are good, it will build decisions continue their education Study Program, Universitas PGRI Argopuro Jember vice versa.
 Keywords: Confirmatory, Combined, Marketing